Personalised Data Printing

That personal touch is all important especially when people are bombarded with junk mail and promotional literature on a daily basis.

So how do you stand out? Using customer's specific personalised data to create a unique piece of printing to attract attention.

Studies have shown that using the personalised information correctly can increase the chance of a response by up to 40%. Brochures, letters, welcome and farewell information are all opportunities to sell additional services and products to your customers. In fact they will more than likely think that your customer service levels are of a higher standard than that of a competitor because you have taken the time to supply a thanks for using your service and show them what else you can offer.

How do you use your databases and customer information?

	Incentive schemes Customer notifications Sales and marketing campaigns Internet enquiry responses New staff welcome packs and job role information Seasonal mailouts Secure data distribution

These value added services are cost effective, give increased response rates and return on investment. Using today's digital press speeds, turnaround is fast and clean with no wastage providing quality without compromise. Black only or full colour personalisation's can be achieved using images and text to maintain your branding and corporate colour schemes.

Have you thought about creating loyalty schemes for your customers offering vouchers and incentives?

What about using the personalised information to offer grades of incentives to those more deserving?

Using the latest Xerox and Adobe tools CBF can help you create personalised on demand products to reply to enquiries from any source. Using predetermined pre printed templates we can overprint your personalised data giving your client the information they require in as little as 24hours.

Personalised printing has many names including VDP (Variable Data Printing), Mail merge printing and direct mail. They all use the same principles by using specific personal information to produce a unique piece of print to grab the readers attention.

Whatever your message to CBF can help you create a better relationship with employees and staff, potentially generating increased sales by personalising data specific to their preferences using variable images and text. Call us to find out how.