New Media;

CBF have been offering ‘new media’ services since our conception in 1986, we have found that this term is used to describe the latest technologies for marketing, promotional and advertising purposes. In today’s markets new media involves computer based technologies to create campaigns to promote your business, be it on the internet or using the computer for the production, storage and distribution.

Traditional marketing forms or offline marketing are a group of disciplines for your business to form an effective marketing campaign. Incorporating all media offline CBF will introduce your business to all advertising, direct marketing, PR, promotions, media planning including newspapers, magazines. New media is the same disciplines used in a digital age incorporating skills using:
html, asp, databases, e-commerce, javascript, flash, svg, xml, web design, intranets, hosting, domain names. Generally encapsulated as Emarketing or Electronic marketing to promote your business and provide promotional tools using the latest technologies.

CBF offer a range of new media multimedia services: CD-ROMs & presentations interactive training products Archives for Stock and Products Interactive desktop applications Databases online and locally Screensavers Emarketing solutions - Explained Emarketing (Electronic Marketing) now has the success that it deserves clearly promoting any company and able to offer that WOW factor to all that its put in front of. Any company that does not have any experience in Emarketing to any aspect of business growth needs to be made aware on the enormous opportunities on offer through these offerings.

With CBF, Advertising doesn't have to be a leap of faith, lets target your customers together.

Although EMarketing has been considered a lesser discipline when compared with more conventional advertising/marketing techniques or only useful for dedicated internet based traders; Emarketing now has great successes in all formats and has clearly shown that it’s a medium that’s staying and getting more influential thought out our personal and business days.

SME’s (Small and Medium Enterprises/businesses) without the luxury of marketing budgets available to larger companies fin that Emarketing is cost effective and can be highly targeted, along with the capability to monitor extremely detailed ‘real time’ results, quickly and accurately means that all Emarketing campaigns can be tailored immediately to create the largest impact and best possible results giving the client the best ROI (Return on Investment).

Using new media and Emarketing skills CBF can produce innovative tools using a variety of technologies and techniques that can be used for a variety of purposes from brand awareness, product launches to interactive brochures & promotional games.

Effective Emarketing solutions
In most situations, your Emarketing campaigns will not be a sole promotion of your business, but will be part of a collection and targeted strategy of your company’s overall business development. Coupling your website promotion and all other Emarketing on-line promotions as main elements to complement each other and considerably boost your more traditional offline marketing campaign. This combination has been proven to deliver results and is widely recognised as a key to success.

CBF recommend using Emarketing whether you are looking to increase your brand awareness or push a specific sales promotion, or you wish to improve your customer relations and keep them coming back time and time again.

Contact CBF for all Emarketing solutions open to you and your business. CBF can also help to devise and implement a total Emarketing strategy to help promote your business development.

Emarketing solutions on the internet
With nearly 30 million individuals on the internet this new media has become an essential consideration for the success of a marketing campaign. Unlike the majority of other new media, promotional internet campaigns can be influential at the point of interest in your product and at point of purchase.

Online promotion can

• Create and build awareness,
• Present detailed information,
• Build a customer base and,
• Display your products and services.

Websites utilising Emarketing solutions How does your website perform?
The centre of all Emarketing (internet marketing, internet promotion, Search Engine Optimisation) campaigns is a targeted, easy to navigate website. Your website takes on the role of sales and support tool during your Emarketing campaign and it not only helps with your branding and corporate identity it is the destination of the customers that have been targeted by your Emarketing efforts they need to know about you and your products and how to contact you within one click.

All companies acknowledge that a website is essential in modern business but most are unaware of how to have a strong presence on the internet and utilising Emarketing, your website should be the lynchpin in most emarketing campaigns it’s just knowing what activities best compliment it and how it can be used to move your business forward and more efficiently.

Your Emarketing planning should, as with any marketing campaign put forward your message clearly and simply incorporating your businesses corporate identity. The planning should also give an indication of what your website will offer from corporate and product information and background to your business, not forgetting how you plan to convert the website visitors into customers.

Planning and online Emarketing campaign should take into account the potential figures utilising the searched keywords used by your potential clients and customers. Take a look at the competition, they might not have an Emarketing campaign but get sales through other forms of marketing. By utilising a broad range and the best collaboration of Emarketing services an ongoing campaign should tie in with other more traditional marketing methods creating overall awareness in your marketplace.

Using New media we have been keeping ahead of the competition for 100’s of clients over the last 20 years,

Contact CBF today to start moving your business forward with our new media solutions.